Averci

Brand identity and app design for a lifestyle platform
Overview
Averci set out to become a trusted lifestyle companion, connecting people to curated experiences that make everyday life feel more considered and enjoyable. As an early-stage platform, they needed a brand that felt refined and aspirational, while remaining approachable and intuitive for daily use. The challenge was to create an identity and app experience that balanced trust, discovery, and ease.
Approach
Through our Brand Sprint, we defined Averci’s positioning around thoughtful curation and everyday utility. We developed a brand identity that feels warm, modern, and quietly premium, supported by an app design focused on clarity and flow. Every interaction was designed to feel intentional, guiding users smoothly from discovery to engagement.
Result
Averci launched with a cohesive brand and app experience that reflects their vision of elevating everyday life. The identity provides a strong foundation for growth, while the app design delivers a calm, intuitive experience that encourages trust and repeat use.

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