BookMagic, the world’s first app designed to help users position, plan, write, and promote business-building books using AI, sought a bold reimagination of its branding and product experience. Their existing identity felt outdated, lacked a tech-forward appeal, and failed to stand out in a competitive market. Additionally, their product interface needed to reflect the sophistication of their technology with a user-friendly, polished design. With aspirations to raise capital beyond their initial £400k at a £4M valuation, BookMagic required a visionary approach to both branding and UI.