BookMagic

Transforming the branding of an AI-powered book creation platform
Challenge
BookMagic, the world’s first app designed to help users position, plan, write, and promote business-building books using AI, sought a bold reimagination of its branding and product experience. Their existing identity felt outdated, lacked a tech-forward appeal, and failed to stand out in a competitive market. Additionally, their product interface needed to reflect the sophistication of their technology with a user-friendly, polished design. With aspirations to raise capital beyond their initial £400k at a £4M valuation, BookMagic required a visionary approach to both branding and UI.
Approach
Our concept work for BookMagic began with rethinking their brand identity. We developed a modern logo, vibrant color palette, and cohesive visual direction that reflected the platform’s innovative essence and market ambitions. This extended to reimagining the product UI, where we proposed an intuitive and elegant design that showcased the platform’s AI capabilities while ensuring an exceptional user experience. From digital touchpoints like social media to potential applications in advertisements, we conceptualized a cohesive brand presence to elevate their perception in the market.
Result
These concept designs positioned BookMagic as a visionary leader in AI-driven book creation. The proposed branding and product UI captured their innovative spirit, laying the foundation for a memorable and impactful market presence. These ideas have provided a clear roadmap for refining their identity and user experience, inspiring confidence in their ability to attract future investment and solidify their reputation in the industry.