We launched our One-Week Brand Sprint, starting with an intensive onboarding process to uncover Collectiva’s business goals, target audience, and market positioning. Through collaborative workshops, we identified their key opportunity: a values-driven, design-forward alternative to legacy platforms like Kajabi, Skool, and Mighty Networks. From there, we built a brand strategy centred on intentionality, inclusivity, and creative expression. We curated a colour palette that balances warmth and modernity, typography that is approachable yet premium, and a design system that could flex seamlessly across pitch decks, landing pages, and social channels. The tone? Aspirational and artistic, yet grounded. Elevated, expressive, and future-facing—positioning Collectiva not just as a platform, but as a movement.

The final brand system delivered exactly what Collectiva needed: a compelling identity that resonates with their diverse, global audience of coaches and consultants while also projecting credibility to investors and partners. The updated brand balances creativity with professionalism, enabling Collectiva to position itself as a visionary leader in the next era of community-building. With a distinctive wordmark, elevated visual system, and clear design language, the brand now reflects Collectiva’s mission to empower creators with intentional, AI-powered digital worlds. The outcome is a modern, human-first identity that inspires pride, builds trust, and sets the stage for growth.