We developed a comprehensive brand concept for Ember, beginning with bold and evocative naming and a tone of voice that reflected their confident personality. The visual identity we proposed combined sleek, sensual design elements with a premium aesthetic, striking the perfect balance between alluring and refined. Our concept extended to packaging, photography direction, and large-scale applications like billboards, ensuring that Ember’s identity would be cohesive across all touchpoints. Additionally, we conceptualized a digital presence that was consistent and impactful, including social media and website designs.