Ember

Crafting a bold and unforgettable brand identity for a premium coffee redefining the market with a sensual edge.
Challenge
Ember, a coffee brand on a mission to enhance libido through premium ground coffee bags and Nespresso capsules, needed a standout concept to enter the ultra-competitive coffee market. Their vision called for a name, tone of voice, and visual identity that were daring yet sophisticated. The challenge was to create a brand that would be memorable and distinct while retaining a luxurious and premium appeal, one that could resonate with both retailers and consumers alike.
Approach
We developed a comprehensive brand concept for Ember, beginning with bold and evocative naming and a tone of voice that reflected their confident personality. The visual identity we proposed combined sleek, sensual design elements with a premium aesthetic, striking the perfect balance between alluring and refined. Our concept extended to packaging, photography direction, and large-scale applications like billboards, ensuring that Ember’s identity would be cohesive across all touchpoints. Additionally, we conceptualized a digital presence that was consistent and impactful, including social media and website designs.
Result
The Ember concept captured the essence of a daring and premium coffee brand, creating a striking identity that would stand out in the market. These designs provided a roadmap for positioning Ember as a standout brand, sparking interest among consumers and retail partners alike. With this vision, Ember is poised to disrupt the coffee industry with a product and brand that exude confidence, sophistication, and allure.