Fizz Group, the UK's largest supplier of hoodies, approached us with an ambitious project: to refresh the branding across their three business verticals—Fizz Yearbooks, Fizz Photography, and Fizz Hoodies. Each of these brands plays a vital role in creating cherished memories for students across the country, but their visual identities needed a cohesive and modern update to reflect their shared mission. While each site served its specific audience, there was a lack of unity that made it harder for customers to recognize the Fizz name as a leader in school culture. Beyond their websites, the client also identified an opportunity to elevate their visual assets, including PDF guidance materials sent to schools.Our mission was to create a refreshed brand that tied these businesses together under one cohesive identity while maintaining their unique offerings.