We worked closely with the team at Nam Living to uncover the goals of the business, and most importantly who their initial ICP were - 25-35 year olds, high income earners, city living, who have an avid interest in interior design and editorial aesthetics. Understanding our clients' ICP is for us the foundation of any great brand identify and requires deep exploration into how these people behave - existing brands they interact with and follow, purchasing behaviour and power.

A strong, premium and editorial feeling brand that stills young and fresh. The colour palette is earthy and warm, paired with humanistic, editorial typography. The brand also works in harmony across digital and IRL assets (printed brochures, cards etc). We are now partnering with Nam Living to roll out this brand onto Shopify and create their online store.