With our Brand Sprint, we positioned the platform as infrastructure for participatory culture rather than another social app. The strategy centred on reframing social video as an evolving system, where content grows through responses, engagement holds measurable value, and creators retain ownership of what they produce. Visually, the identity balances cultural energy with technical credibility. Drawing from street culture and contemporary media aesthetics, the system combines confident typography, bold iconography, and a clean digital-first palette to create a brand that feels current, scalable, and built for a new era of social participation.

The new visual and strategic foundation positions the platform as a space where participation becomes value, engagement becomes measurable, and culture is built collectively over time. The identity establishes immediate distinction within a saturated attention economy, combining cultural relevance with platform-level credibility. Built for scale and adaptability, the brand now provides RECRD with a strong foundation to grow its community, attract creators and advertisers, and define its place as a new model for social video and creator ownership.