We built the Resort + Swim brand from the ground up, creating a cohesive visual and digital identity that captured their relaxed yet refined approach to luxury. From a confident, feminine tone of voice to a bold yet sophisticated visual language, every detail was designed to resonate with the modern, well-travelled woman. The brand world included a distinctive logo suite, custom colour palette, globally inspired signature prints, and packaging that reflected the sun-soaked elegance of the pieces themselves. We also designed an editorial-style website with seamless UX and immersive lifestyle imagery, along with a curated social presence that brought the brand to life across every touchpoint.

The result is a brand that delivers on every level: visually cohesive, commercially viable, and emotionally resonant with its high-end audience. Resort + Swim has launched with a distinct identity that instantly signals modern resort wear; relaxed yet refined, recognisable yet rare. With its compelling brand world, versatile pieces, and strong digital presence, Resort + Swim is set to become a go-to for women who want to look as good at lunch as they did by the pool — no outfit change required.